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DACIA UK CAR MARKET “CLEAN-UP OPERATION” IN FULL SWING WITH OVER 1,000 DUSTER PRE-ORDERS

Last Updated on Monday 29th October 2012 at 14:47

Duster fever “sweeps” across the nation

Dacia’s only been on the scene in Western Europe for a few years, but its already taken the market by storm. Something plenty of holidaymakers will no doubt testify to, having seen hordes of privately-owned Dusters and Sanderos zipping around everywhere from the chic streets of Paris and Berlin, to the Med.

After an anxious wait, Renault’s “smart buy brand” is now looking to shake up the UK car market. In a big way. How’s it going to do it? Simple. By offering Duster, a compact SUV, priced from £8,995, for less than many entry-level superminis. Even its higher end diesel-engined versions with 4x4 ability, are thousands of pounds cheaper than other all-wheel-drive alternatives. As if that’s not enough to send its rivals running for the hills, to ram home its stunning affordability, its just announced prices for its sister model, the all-new Sandero. Not to be outshone by its bigger sibling, this smart-looking five-door supermini sports an equally jaw-dropping price tag. From £5,995, it’s the most affordable new car on sale in the UK. Bar none.

It’s safe to say that Duster fever is already sweeping the nation. In little more than 100 days since pre-orders opened via www.dacia.co.uk and its 135 UK Dacia Retailers, Europe’s fastest-growing automotive brand has already bagged 1,000 pre-orders

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